Intro:
AI is rapidly reshaping how people find, choose, and interact with hospitality brands. From booking a boutique hotel to reserving a table for dinner, more and more consumers are turning to tools like ChatGPT, Google’s AI Overviews, and Perplexity to guide their decisions.
At Snack London, we specialise in digital marketing for hospitality brands—and we’re here to tell you: it’s time to take AIO (Artificial Intelligence Optimisation) seriously.
What is AIO?
Artificial Intelligence Optimisation (AIO) is the practice of preparing your brand’s digital presence to be easily understood, trusted, and surfaced by AI-powered tools and assistants.
Unlike traditional SEO, which focuses on search engines, AIO is about making your brand discoverable in the age of AI-driven discovery. That includes:
Generative search (e.g. Google’s SGE, Bing Chat, Perplexity)
Conversational AI tools (like ChatGPT or Claude)
AI-powered assistants embedded in mobile and voice search
Why AIO Matters for Hospitality Brands
🧭 AI is Becoming the First Point of Discovery
Travellers and diners are increasingly bypassing traditional search and asking AI for suggestions:
“Where’s a good vegan brunch spot in Shoreditch?”
“Which hotels in Notting Hill are good for solo travellers?”
“Romantic restaurants near Soho with a view?”
If AI tools can’t easily find, understand, or trust your brand’s digital presence, you won’t be part of the recommendation.
💬 AI Tools Don't Just Pull From Your Website
They pull from everything:
Google Business Profiles
Online reviews
Third-party listings (TripAdvisor, OpenTable, Booking.com)
Social content
Press articles
Blogs
And more
AIO is about aligning your brand across this entire ecosystem—so you appear in AI results regardless of where the user is searching.
How Hospitality Brands Can Optimise for AIO
✅ 1. Be Consistent Everywhere
Make sure your business name, description, and tone of voice are aligned across all platforms. AI looks for consistency to determine legitimacy and relevance.
Ask yourself:
Does my Google Business Profile match my website description?
Do review sites like TripAdvisor mention my key selling points?
Are my opening hours, menus, and policies accurate everywhere?
✅ 2. Use Structured Data
Adding schema markup to your site helps AI engines understand your business better. Schema for:
Restaurants
Hotels
Menus
Reviews
Events
can all boost your visibility in AI-generated results.
✅ 3. Publish Context-Rich, Human-Friendly Content
AI tools love content that clearly communicates:
What you do
Where you are
Who you’re for
Why you’re different
Example:
“Located just off Brick Lane, our cosy hotel is perfect for creative professionals visiting East London. Every room features bespoke artwork, local coffee, and eco-friendly amenities.”
This kind of language gives AI useful context—and helps your brand stand out in a crowded space.
✅ 4. Encourage Natural Reviews
Don’t just chase 5 stars—chase helpful, descriptive reviews. Encourage guests to mention:
What they liked
Why they visited
Who they’d recommend it for
AI often quotes review snippets in its answers. The more helpful the review, the more likely your venue gets featured.
✅ 5. Create Content That Answers Questions
Write blog posts, FAQs, and landing pages that answer real questions people ask AI:
“Is this restaurant kid-friendly?”
“Does this hotel have parking?”
“What’s the dress code at [Venue Name]?”
The goal is to become the source AI pulls answers from.
AIO Is Not the Future—It’s Already Here
The way customers find hospitality brands is changing fast. If your digital presence hasn’t been updated with AI in mind, you could be missing out on a huge stream of discovery traffic.
At Snack London, we help forward-thinking restaurants, hotels, and hospitality groups get AI-ready—so they can be discovered, trusted, and chosen in a world of conversational search.
Need help with AIO for your brand?
Let’s talk.
Contact Snack London and let’s make sure your venue shows up where your future guests are already searching.