Intro:
The way people find and choose hospitality experiences is changing fast. Traditional SEO is no longer the only game in town. With the rise of AI, search has become smarter, more conversational, and more personalised.
If you’re running a restaurant, hotel, or hospitality venue, here’s what you need to know about SEO, AIO, AEO, and GEO—and why you need all four to stay competitive in 2025 and beyond.
📈 SEO – Search Engine Optimisation
Focus: Google rankings
Goal: Rank for high-intent keywords like “best hotels in Notting Hill” or “romantic restaurants in Soho”
Tactics:
Keyword-rich content
Meta tags & on-page optimisation
Technical performance (speed, mobile, etc.)
Backlinks
Why it matters for hospitality:
Most bookings and reservations still start with a Google search.
🧠 AIO – Artificial Intelligence Optimisation
Focus: AI understanding your brand
Goal: Help AI tools like ChatGPT, Gemini, and Perplexity accurately recommend you
Tactics:
Consistent brand info across the web
Structured data (schema)
Context-rich, human-friendly content
Third-party validation (reviews, press)
Why it matters:
AI is shaping the future of discovery—and it pulls from everything, not just your website.
❓ AEO – Answer Engine Optimisation
Focus: Providing direct answers
Goal: Show up as the top answer in Google, voice assistants, and AI tools
Tactics:
FAQs and question-based content
Featured snippet optimisation
Natural, clear answers
Schema for FAQs, how-tos, etc.
Why it matters:
Guests are asking questions, not typing keywords. AEO helps your brand be the answer.
🤖 GEO – Generative Engine Optimisation
Focus: AI-curated recommendations
Goal: Be included in results from ChatGPT, Google SGE, Perplexity, and other generative tools
Tactics:
Strong brand positioning
Topical authority via blogs, features, reviews
Structured, descriptive content
Presence in third-party guides and directories
Why it matters:
GEO helps your business show up in full AI-generated plans, itineraries, and recommendation lists.
So, What Should Hospitality Brands Do?
OptimisationVisibility inMust-have forSEOGoogle SearchTraffic & bookingsAIOAI tools & assistantsTrust & accuracyAEOVoice search, featured answersDirect visibilityGEOAI-curated listsRecommendations & discovery
The best strategy? Use all four. Together, they ensure your brand is:
Findable in search
Recommended by AI
Trusted by machines
Booked by people
Need help getting your brand future-ready?
We’re Snack London—a digital marketing agency built for hospitality.
Get in touch and let’s make sure your venue shows up everywhere it should.