Google Ads, formerly known as Google AdWords, is a platform that allows businesses to place online advertisements on Google and its advertising network. With Google Ads, businesses can create and display ads to a target audience based on keywords, location, and other targeting options.
Here's how Google Ads work:
Campaign creation: To get started with Google Ads, businesses create an account and set up a campaign. This involves defining the target audience, setting a budget, and choosing the keywords and targeting options that will trigger the display of the ads.
Keyword selection: Businesses choose keywords related to their products or services, and bid on those keywords to determine their ad's position in the search results. When a user searches for one of the keywords, the corresponding ad may appear at the top or bottom of the search results.
Ad creation: Businesses create ads that consist of a headline, description, and website link. The ads are designed to be appealing and relevant to the target audience, and encourage users to click through to the business's website.
Ad auction: When a user searches for one of the keywords, Google runs an auction to determine which ads will be displayed to the user. The auction takes into account various factors, such as the relevance of the ad, the quality of the landing page, and the bid amount. The winning ads are then displayed to the user.
Billing: Businesses are charged each time a user clicks on their ad, and the cost per click is determined by the ad auction. The business sets a daily budget for their campaign, and the ads will stop displaying once the budget has been reached for the day.
Google Ads allows businesses to reach a targeted audience with their ads, and provides a cost-effective way to drive traffic and sales. Businesses can measure the performance of their ads and make adjustments to improve their results over time.