Google My Business is a free tool offered by Google that allows hotels to manage their online presence across Google, including search and maps. By setting up and verifying a Google My Business listing, hotels can ensure that their business information, such as address, phone number, hours of operation, and photos, appears correctly on Google and is accessible to potential guests.
Some benefits of setting up a Google My Business listing for hotels include:
Improved Visibility: A Google My Business listing can help your hotel appear higher in Google search results and maps, making it easier for potential guests to find your hotel and learn more about it.
Increased Credibility: A verified Google My Business listing can help build trust with potential guests and increase the credibility of your hotel.
Customer Engagement: Google My Business allows hotels to respond to customer reviews and questions, which can help improve customer satisfaction and increase engagement.
Insights and Analytics: Google My Business provides insights into how customers are interacting with your hotel's listing, such as the number of views, clicks, and calls, and can help hotels understand and improve their online performance.
In summary, Google My Business is a valuable tool for hotels to improve their online visibility, credibility, engagement, and performance. By setting up and verifying a Google My Business listing, hotels can ensure that their business information is accurate and accessible to potential guests, and can take advantage of the many benefits that Google My Business has to offer.