A restaurant marketing strategy should include a variety of tactics and initiatives aimed at promoting the restaurant and attracting new customers. Some key elements that a restaurant marketing strategy should include are:

1. Target audience definition: Understanding the target audience and their preferences, behaviors and motivations.

2. Brand positioning: Establishing a unique and clear brand position and image that sets the restaurant apart from its competitors.

3. Online presence: Developing a strong online presence through a professional website, active social media accounts, and online review platforms to reach and engage with potential customers.

4. Content marketing: Creating valuable and relevant content such as blogs, videos, photos, and testimonials to attract and retain potential customers.

5. Email marketing: Building an email list and using it to send regular newsletters, promotional offers, and updates to customers and potential customers.

6. Search engine optimization (SEO): Optimizing the restaurant's website and online presence to increase its visibility in search engine results pages (SERPs) when people search for relevant keywords.

7. Local and community engagement: Building relationships with local businesses and community groups to reach new potential customers and enhance the restaurant's reputation.

8. Influencer marketing: Partnering with social media influencers, bloggers, and other opinion leaders to reach new audiences and promote the restaurant in a positive way.

9. Loyalty and rewards program: Developing and implementing a loyalty and rewards program to encourage repeat visits and positive word-of-mouth referrals.

10. Metrics and analysis: Regularly measuring and analyzing the success of the restaurant's marketing initiatives to make informed decisions about future efforts.

By including these elements in a restaurant marketing strategy, restaurants can effectively reach and engage with potential customers, build their brand, and drive traffic and sales.