TikTok is a rapidly growing social media platform, with a large and diverse user base that can provide a valuable audience for hotels looking to reach new guests. Here are some tips for marketing a hotel on TikTok:

1. Develop a Creative Strategy: TikTok is all about creative, engaging, and shareable content. Consider creating short, fun, and visually appealing videos that showcase your hotel's rooms, amenities, and location.

2. Utilize Trending Hashtags: TikTok uses hashtags to help users discover content, so consider using popular travel-related hashtags, such as #travel, #vacation, and #hotel, to reach a wider audience.

3. Collaborate with Influencers: Consider partnering with popular TikTok travel influencers who can help reach a larger and more engaged audience.

4. Encourage User-Generated Content: Encourage your guests to create and share their own TikTok videos featuring your hotel, using a unique hashtag to track and showcase the content.

5. Offer Special Promotions and Deals: Use TikTok to promote special deals and promotions, such as discount codes, limited-time offers, and special packages.

6. Leverage TikTok Live: Consider using TikTok Live to provide a behind-the-scenes look at your hotel, showcase rooms, or host Q&A sessions with guests.

7. Highlight Local Attractions: Use TikTok to showcase the local attractions and activities available near your hotel, such as restaurants, beaches, and popular tourist destinations.

By following these tips, hotels can effectively reach and engage a new and growing audience on TikTok and build brand awareness and customer loyalty. Additionally, it's important to keep in mind that TikTok's user base is constantly changing, so it's important to stay up-to-date with the platform's latest trends and best practices to ensure your marketing efforts remain effective.