Using SEO for hotels can help improve their online visibility and attract more customers. Here are some ways that hotels can use SEO to their advantage:

1. Keyword research: Hotels can research and identify relevant keywords related to their business, such as "best hotels in [city]," "hotels near [landmark]," and "hotel deals [city]." By incorporating these keywords into their website content and meta tags, they can improve their visibility in search engine results pages (SERPs).

2. Local SEO: Hotels can use local SEO techniques, such as claiming their Google My Business listing and listing their hotel on online directories, to improve their visibility in local search results.

3. Content optimization: Hotels can optimize their website content, such as descriptions of rooms and amenities, to include relevant keywords and provide valuable information to potential customers. They can also create blog posts and other content that provides insights into the hotel's history, location, and culture.

4. User-friendly design: Hotels can ensure that their website is designed to provide a positive user experience, with a clean, easy-to-use layout and fast-loading pages. This can improve their search engine ranking and encourage customers to spend more time on the site.

5. Online booking and reservations: Hotels can optimize their website for online booking and reservations to make it easier for customers to book rooms and manage their reservations.

6. Reviews and ratings: Hotels can encourage customers to leave reviews and ratings on their website and on online review platforms, such as TripAdvisor and Booking.com. Positive reviews and ratings can improve their visibility in search results and increase trust with potential customers.

By implementing these SEO techniques, hotels can improve their online visibility, attract more customers, and drive more revenue.