Marketing through OpenTable can help hospitality businesses reach new customers and increase their reservations. Here are a few ways to effectively market your business through OpenTable:

1. Optimize your OpenTable profile: Make sure your restaurant's profile is complete, accurate, and up-to-date. This includes your menu, photos, and descriptions of your restaurant and its offerings. This information helps customers make informed decisions about where to dine.

2. Utilize the Diner's Choice Awards: Participating in the Diner's Choice Awards can help your restaurant stand out among diners and increase visibility on OpenTable. Restaurants that consistently receive positive reviews and ratings can earn awards and be featured on the OpenTable website.

3. Offer promotions and discounts: OpenTable offers the ability to run promotions and offer discounts to diners. This can help attract new customers and drive traffic to your restaurant.

4. Use OpenTable Insights: OpenTable Insights provides valuable data on your restaurant's performance and the dining landscape, allowing you to make informed decisions about your marketing and promotions.

5. Partner with OpenTable on events: Participating in events and promotions hosted by OpenTable can increase your visibility and reach new customers.

By using these strategies, you can effectively market your restaurant through OpenTable and reach new customers, drive traffic, and increase your reservations.