JKS Restaurants is a multi-award-winning restaurant group in the UK, which includes well-known brands such as Gymkhana, Bao, and Trishna. To market its restaurants effectively, JKS Restaurants may use a combination of different marketing strategies, including:

1. Digital Marketing: JKS Restaurants may leverage various online platforms such as social media (e.g. Facebook, Instagram, Twitter), websites, and email marketing to reach its target audience.

2. Influencer Marketing: JKS Restaurants may partner with influencers who have a large following in their respective niches, such as food and travel bloggers, to promote their restaurants and reach a wider audience.

3. Content Marketing: JKS Restaurants may produce and share high-quality, engaging content such as recipes, cooking tutorials, and behind-the-scenes footage of its restaurants, to build its brand and attract new customers.

4. Community Building: JKS Restaurants may engage with its existing customers and build a community around its brand through loyalty programs, events, and regular communication.

5. Public Relations: JKS Restaurants may use traditional and online media to communicate its brand message and promote its restaurants. This may include press releases, interviews with the press, and advertising in local and national publications.

These are just a few examples of the marketing strategies that JKS Restaurants may use to reach its target audience and grow its business.