Caprice Holdings is a London-based restaurant group that owns and operates several high-end dining establishments, including The Ivy, Scott's, and J Sheekey. To market its restaurants effectively, Caprice Holdings may use a combination of different marketing strategies, including:

1. Digital Marketing: Caprice Holdings may leverage various online platforms such as social media (e.g. Facebook, Instagram, Twitter), websites, and email marketing to reach its target audience.

2. Influencer Marketing: Caprice Holdings may partner with influencers who have a large following in their respective niches, such as food and travel bloggers, to promote its restaurants and reach a wider audience.

3. Content Marketing: Caprice Holdings may produce and share high-quality, engaging content such as recipes, cooking tutorials, and behind-the-scenes footage of its restaurants, to build its brand and attract new customers.

4. Community Building: Caprice Holdings may engage with its existing customers and build a community around its brand through loyalty programs, events, and regular communication.

5. Public Relations: Caprice Holdings may use traditional and online media to communicate its brand message and promote its restaurants. This may include press releases, interviews with the press, and advertising in local and national publications.

6. Premium Experience: Caprice Holdings may differentiate itself from its competitors by offering a premium dining experience with high-end service, decor, and ambiance. This may include special events, private dining rooms, and personalised menus.

These are just a few examples of the marketing strategies that Caprice Holdings may use to reach its target audience and grow its business.